4 Sales

Channel 4


4Sales continues to lead the UK ad industry in tech innovation and award-winning creativity, with a steadfast commitment to diversity, inclusion and a desire to champion commercial risk-taking. Across 2018, against a backdrop of uncertain economic conditions, we outperformed our TV competitors, increasing revenues by 2% and adding a whopping £24million to our ad revenue YOY, making it the second-best commercial performance ever in Channel 4’s history.

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