4 Sales

Channel 4

 

Gold

4Sales

Channel 4

Across 2018, against a backdrop of uncertain economic conditions, 4Sales, the ad sales arm of Channel 4, increased revenues by two per cent, adding significantly to its ad revenue year-on-year, and making it the second-best commercial performance ever in Channel 4’s history. Its new business team increased year-on-year revenues by 12%, marking their best year ever.

Projects undertaken included partnering with charity initiative #PurpleLightUp, recruiting nine brands for a break takeover film. ‘I Don’t Work Properly’ portrayed the fears that disabled people face in the workplace; 2.4million viewers tuned in, increasing awareness by 136%. 4Sales also recruited Nationwide, Mars and McCain for a break takeover to make a stand on online abuse. #TogetherAgainstHate reached over 42% of all UK adults.

In branded entertainment, Suzuki renewed All Car Driving School and Age UK returned with Old Peoples Home for 4 Year Olds. A ad-funded miniseries called “Uber: 'Where To, Britain?', going behind the scenes of Uber drivers, was also created, airing on Channel 4’s on-demand service All 4.

Issues such as the gender pay gap and inclusion have also been addressed. Channel 4 launched RISE in 2018, a forward-thinking women’s development programme, designed to develop skills and nurture confidence, while its Diversity In Advertising Award continues to change perceptions.

 

Silver

Specialist Advertising Team for TI Media

TI Media

 

Bronze

JCDecaux Airport thrives in Brexit uncertainty

JCDecaux Airport

 

Finalists

 

Core Country Sales Team

TI Media

 

Turning Up the Volume on Better Advertising

Spotify

 

Why the Best Seat in Media Must Play a Pivotal Role in AV Schedules

Digital Cinema Media

 

The i Team - Boxing Clever

i

 

Hearst UK

Hearst UK

 

4Sales continues to lead the UK ad industry in tech innovation and award-winning creativity, with a steadfast commitment to diversity, inclusion and a desire to champion commercial risk-taking. Across 2018, against a backdrop of uncertain economic conditions, we outperformed our TV competitors, increasing revenues by 2% and adding a whopping £24million to our ad revenue YOY, making it the second-best commercial performance ever in Channel 4’s history.

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