BBC Good Food

Immediate Media Co

 

Approaching its 30th year, BBC Good Food has cemented its position as Britain’s no1 food media brand. The team behind the brand has weathered a tumultuous year before landing safely at Immediate, and have continued to deliver remarkable performance.

bbcgoodfood.com is the UK’s biggest food site. 2018 has been a challenging year for the digital publishing industry but we have seen fantastic growth. In December we delivered 86m page views globally to 26m users, +27% YOY. This was married with our best ever UK digital ad sales, meaning we’re forecasting full year revenue performance of +25% YOY.

In 2018 we achieved our goal of 1m registered ‘My Good Food’ users, 100% up YOY; launched our multi-award winning native app, and forged a strategic partnership with Amazon, launching Immediate’s first custom voice skill and ensuring that our content was THE default result for all recipe queries.

GF magazine has sold 100m+ copies, still selling 200k copies a month with more subscribers than any other monthly title. Our Subscriber Club has been a phenomenal success, offering exclusive dining with celebrity chefs; exclusive discounts, masterclasses, and new dishes specially created by our Food Hub.

In 2018, we adapted to reflect our audience’s desire to embrace the whole world of food. Original recipes are our lifeblood but we also tap into our readers’ thirst for new skills, information about health, knowledge about international cuisines, advice on where to dine out, and feature top columnists reflecting the ever-changing culture around food.

Beyond this, we also boast that BBC Good Food Shows attract 300k people and host over 1k food producers; 4m sales of BBC Good Food books, and expanding social reach.

We’ve made bold changes and it’s been an incredibly exciting year. This heritage brand is not just embracing, but making, the future.

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