CNBC International - International Editorial Content Team of the Year

CNBC International

 

The 2018 Ipsos Affluent Global Survey confirms CNBC is the #1 cross-platform business news source worldwide.

In London, we employ 54 people in News and Programming who are responsible for producing four hours of live programming between 6am and 10am GMT, Monday to Friday, as well as our online editorial output across CNBC.com, Facebook, Twitter, YouTube, and Instagram.

CNBC’s TV output now reaches more than 17.1 million households in the UK and Ireland.
We operate a First On CNBC policy for all our programming.

We secured a total of 122 First On / Exclusive interviews at the World Economic Forum in Davos, and first comment from Saudi Arabia’s Foreign Minister following the fallout caused by the killing of dissident journalist Jamal Khashoggi.

Our efforts to promote our TV output cross-platform has led to significant growth online:

•Average monthly international unique visitors: 14.95 million, 45% growth year-on-year

•Increased digital video views on CNBC.com by 57% year-on-year

In 2018, our social audience grew by 85% - including 599% growth on YouTube. Success is driven largely by our online editorial output – and is mainly focused on video. Our “digital only” programming helped views of digital originals exceed 171 million in 2018.

We also sought to diversify our editorial output. In 2018, we identified a demand for authentic travel content from our globally minded audience. In response, the team launched a new travel show, Journey Through.

The first five-part series focused on India and amassed over 12.3 million views across all digital platforms (YouTube, LinkedIn, Twitter, Facebook) and generated over 29.6 million impressions.

We have also adopted new platforms. In July 2018 we launched a new technology podcast, Beyond the Valley. So far, we have produced nine episodes which have been downloaded more than 138,000 times.

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