CNBC international’s editorial team is based at headquarters in London and Singapore, and bureaus across the world’s financial capitals. In London, the team produces four hours of live programming from Monday to Friday, including CNBC’s flagship show, Squawk Box Europe and Street Signs Europe, as well as online editorial output across CNBC.com, Facebook, Twitter, YouTube, and Instagram.
In 2018, CNBC International reached out to new audiences by expanding its geographic focus and widening its content offering, opening bureaus in Abu Dhabi, Dubai, and Guangzhou. In the same year, it grew its social audience by 85%, driven largely by its online editorial output, which includes digital original output such as CNBC Explains. This is a digital only series that dissects key business and financial topics; the series has amassed over 40 million views in a year.
CNBC International has also diversified editorial content, launching travel show Journey Through in 2018, which showcases global travel experiences. The first five-part series focused on India - as well as digital episodes, the series was compiled into a one-hour travel show aired on television, marking a first for the business. In 2018 it also launched a technology podcast, Beyond the Valley, producing nine episodes which have been downloaded more than 138,000 times. Top performing countries include the US., China, Canada, India, UK, and Singapore.
T Brand Studio International, The New York Times
T Brand Studio, The New York Times
European International Team
Culture Trip International Editorial
The 2018 Ipsos Affluent Global Survey confirms CNBC is the #1 cross-platform business news source worldwide.
In London, we employ 54 people in News and Programming who are responsible for producing four hours of live programming between 6am and 10am GMT, Monday to Friday, as well as our online editorial output across CNBC.com, Facebook, Twitter, YouTube, and Instagram.
CNBC’s TV output now reaches more than 17.1 million households in the UK and Ireland.
We operate a First On CNBC policy for all our programming.
We secured a total of 122 First On / Exclusive interviews at the World Economic Forum in Davos, and first comment from Saudi Arabia’s Foreign Minister following the fallout caused by the killing of dissident journalist Jamal Khashoggi.
Our efforts to promote our TV output cross-platform has led to significant growth online:
•Average monthly international unique visitors: 14.95 million, 45% growth year-on-year
•Increased digital video views on CNBC.com by 57% year-on-year
In 2018, our social audience grew by 85% - including 599% growth on YouTube. Success is driven largely by our online editorial output – and is mainly focused on video. Our “digital only” programming helped views of digital originals exceed 171 million in 2018.
We also sought to diversify our editorial output. In 2018, we identified a demand for authentic travel content from our globally minded audience. In response, the team launched a new travel show, Journey Through.
The first five-part series focused on India and amassed over 12.3 million views across all digital platforms (YouTube, LinkedIn, Twitter, Facebook) and generated over 29.6 million impressions.
We have also adopted new platforms. In July 2018 we launched a new technology podcast, Beyond the Valley. So far, we have produced nine episodes which have been downloaded more than 138,000 times.