Delivering digital transformation - Tech Provider of the Year

Google UK & Immediate Media

 

We approached our partnership from the bottom up, with shared goals, regular meetings and constant dialogue. Starting at the beginning of 2018, we mapped out what we wanted to achieve and the steps we would take to get there. Everyone working on the business, at both companies, knew exactly what we were trying to do and placed these objectives ahead of any other priority.

As a result we were able to confidently approach and test new opportunities to develop and transform Immediate’s Advertising Technology stack and grow digital programmatic advertising revenue exponentially in 2018.

By the end of the year we had surpassed all of our initial objectives, delivering:
42% revenue growth
70%+ average viewability
Reduction in number of tech partners, bringing about improved operational efficiency and reduced complexity, together with reduction in latency

We’re currently working on a new set of shared goals which will form the basis for our continued partnership in 2019, and are excited about the new opportunities that this brings. This would not have been possible without all of the hard work completed in 2018.

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