Dennis Publishing Direct Marketing Team

Dennis Publishing

 

The marketing team is the ‘powerhouse’ of Dennis, driving subscriptions that generate over a third of media revenues for the company. Cutting edge and innovative marketing is in the DNA of this passionate and committed team, who take pride in collaborating with departments across the company and delivering first class customer communications both on and offline.

Growing print and digital subscriptions revenue a phenomenal 6.5% year on year under challenging conditions both in the market and operationally, with retention rates increasing and cost per acquisition decreasing, the team’s stand-out performance is central to company success.

Four principles are at the heart of the team’s strategies - to engage our customers and improve loyalty, to excite prospects about our magazines, content and other products, to focus on cutting edge testing and experimentation, and to ensure that the results we deliver are best in class.

The Dennis team doesn’t just work incredibly well together, it’s a real family too - with GBBO sweepstakes, treasure hunts, book clubs and wine tastings. In the last year we’ve had everything thrown at us; GDPR, the company sale, wide scale technical developments and an unprecedented number of price rises. We’ve acquired and launched multiple titles, and really demonstrated the power of print, whether by launching new marketing channels (social; 2,565% YOY) or continued growth of brands such as The Week Junior (64,000 subscribers and counting). This innovative and agile approach has led to our 8th consecutive year of growth in subscriptions revenue. A business record.

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