Hearst Studio creates all branded content across Hearst UK’s digital and print portfolio, as well as global content for Hearst’s 265 websites worldwide. It is constantly evolving its digital products to keep on top of emerging trends and innovations. The studio has developed new products and created bespoke content solutions that incorporate social video, Facebook Canvas, Instagram Stories, Snapchat, interactive content, gamification, 360 video and more.
In the last year, Hearst Studio increased revenue for digital branded content by 65%, grew its average deal size by 47% and created 505 digital articles, 365 social products and 85 videos. Projects have included The Cosmopolitan x EllaOne, a partnership that started an open dialogue about millennials and safe sex; Elle x Gucci global partnership, which put a spotlight on the rising trend of gender fluidity within Gen Z and the Esquire x Mercedes collaboration, which took a deeper look at how a man with an idea turns into an entrepreneur.
Hearst Studio also took on the challenge of digital branded content measurement. To better track how its digital articles were resonating with its audiences, Hearst Studio developed a proprietary metric for digital branded content called Engaged View Rate (EVR).
Bringing Brands Closer to Film
Pearl & Dean
T Brand Studio International, The New York Times
T Brand Studio, The New York Times
The Hook Labs
The Hook Group
Bridge Studio at News UK
News UK Commercial
Disney Media Sales and Partnerships Creative Team
The Walt Disney Company
Launched in January 2017, Hearst Studio is responsible for the creation of all branded content across Hearst UK’s digital and print portfolio. The team also creates global content for Hearst’s 265 websites worldwide.
We offer clients the unique opportunity to interact with their target audience in a trusted environment and to deliver their brand messaging through our editorial lens.
We provide content that informs, entertains and inspires.