Hearst Studio

Hearst UK

 

Gold

Hearst Studio

Hearst UK

Hearst Studio creates all branded content across Hearst UK’s digital and print portfolio, as well as global content for Hearst’s 265 websites worldwide. It is constantly evolving its digital products to keep on top of emerging trends and innovations. The studio has developed new products and created bespoke content solutions that incorporate social video, Facebook Canvas, Instagram Stories, Snapchat, interactive content, gamification, 360 video and more.

In the last year, Hearst Studio increased revenue for digital branded content by 65%, grew its average deal size by 47% and created 505 digital articles, 365 social products and 85 videos. Projects have included The Cosmopolitan x EllaOne, a partnership that started an open dialogue about millennials and safe sex;  Elle x Gucci global partnership, which put a spotlight on the rising trend of gender fluidity within Gen Z and the Esquire x Mercedes collaboration, which took a deeper look at how a man with an idea turns into an entrepreneur.

Hearst Studio also took on the challenge of digital branded content measurement. To better track how its digital articles were resonating with its audiences, Hearst Studio developed a proprietary metric for digital branded content called Engaged View Rate (EVR).

 

Silver

Jungle Creations

Jungle Creations

 

Bronze

Bringing Brands Closer to Film

Pearl & Dean

 

Finalists

 

T Brand Studio International, The New York Times

T Brand Studio, The New York Times

 

The Hook Labs

The Hook Group

 

Bridge Studio at News UK

News UK Commercial

 

Disney Media Sales and Partnerships Creative Team

The Walt Disney Company

 

Launched in January 2017, Hearst Studio is responsible for the creation of all branded content across Hearst UK’s digital and print portfolio. The team also creates global content for Hearst’s 265 websites worldwide.

We offer clients the unique opportunity to interact with their target audience in a trusted environment and to deliver their brand messaging through our editorial lens.

We provide content that informs, entertains and inspires.

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