Hearst x Very

Hearst UK

 

Very, one the UK’s biggest multi-category retailers, came to Hearst to bring its autumn/winter 2018 fashion range to life with a fully shoppable campaign, celebrating fashion rule-breakers.

Very was looking for ways to find cut-through with millennial shoppers in a crowded retail market and they challenged us to create standout with an innovative campaign that engaged and surprised a content-fatigued audience. Additionally, Very wanted to help shoppers navigate their extensive offering more easily.

Hearst UK delivered.

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