How Politico conquered Europe



The most influential people on both sides of the Atlantic begin and end their day reading POLITICO.
Having established itself as the go-to news site for politics and policy in Washington D.C., POLITICO
crossed the Atlantic in 2015. Bursting onto the media scene in Brussels and London, it quickly established
itself as essential reading for anybody seeking to understand European and British politics.
In less than four years, the brand has established the two dominant political email newsletters on
EU and Westminster politics (Brussels Playbook and London Playbook). From a standing start when it
launched in September 2017, London Playbook now reaches more than 35,000 readers daily — among
them Cabinet ministers, newspaper editors, special advisers, former prime ministers, political journalists
and ambassadors. Brussels Playbook, launched in 2015, has more than 85,000 subscribers across the
POLITICO has also created a host of high-end subscriber services on policy areas as diverse as health
care, financial services, technology and Brexit, providing the publication with a robust business model
underpinning its quality journalism. Blistering scoops, insightful interviews, cutting analysis and luxurious
long-reads have combined to double the monthly unique users to POLITICO’s free site between
February 2018 and January 2019. At the same time, revenue from its premium subscription service grew
by nearly 50 percent in 2018.
POLITICO was voted the most influential publication on EU news for the second year in a row in 2018
— well ahead of established media brands such the Financial Times, BBC and Economist — in the independent
Burston-Marsteller/ComRes survey of Brussels influencers. With five new subscriber products
in addition to the launch of the hugely ambitious and innovative Pro Intelligence service — a data and
legislative tracking platform — 2018 marked a change of gear.

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