Invention is the content studio based within our commercial team Reach Solutions, at Reach plc, the largest media and content platform publisher in the UK. We bring together journalists, strategists, creative and marketing with many years of award-winning news brand and content creation experience. The team bridges the gap between Editorial and Commercial, utilising the wealth of journalistic knowledge and experience it has within it. Our primary aim is to understand and exceed our clients’ expectations, utilising a range of editorial techniques, research-driven insights to meet their KPIs, whilst also making digital central to our offering to ensure future growth. By tapping into the editorial expertise of our journalists across our portfolio, we create high-quality content that has a national reach with local context, ensuring that it feels native to the news environment.