JOE Presents:House of Rugby, together with GUINNESS

JOE Media, with Carat and The Story Lab


GUINNESS is the official partner for Rugby Six Nations 2019, and was looking for new and innovative ways to connect with fans across the UK and Ireland, and celebrate what makes rugby so special. Already moving quickly into expanding its rugby content strategy for 2019. JOE had the perfect solution.

Presented by JOE and GUINNESS, House of Rugby is a weekly rugby show hosted by presenter Alex Payne, and professional rugby players James Haskell and Mike Tindall.

Alex, James and Mike analyse the biggest talking points in the world of rugby, taking the audience behind the curtain to reveal what it’s really like to be in the dressing room. Each week the panel is joined by a different guest, ranging from fellow rugby players to TV and Entertainment stars.

JOE’s solution for GUINNESS had a 360 approach meaning this was more than a simple podcast sponsorship. Filmed in a custom-built studio at JOE’s London HQ, and an industry first, House of Rugby also exists as a long-form video series, with full episodes available to watch on JOE’s YouTube channel. Highlights are seeded on Twitter, Instagram and Facebook building brand amplification, awareness and audience engagement.

In addition, House of Rugby encompasses live events for fans.

Currently, House of Rugby is no.1 in the Sports charts in UK podcast charts, and no.9 in the mainstream charts. It has maintained a 5-star average review since episode 1, and has over 2 million plays in 19 episodes. It has an incredible 57min average listen time and a 90% consumption rate. Average monthly audience growth is at 78%, the latest episode has received a staggering 160K plays and it is currently averaging 32,000 downloads per day.

JOE delivered 50 weeks of KPI value for GUINNESS after just 18weeks of the show being live.

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