New Scientist Live
New Scientist Live, produced by science and technology media brand New Scientist, has seen year-on-year growth in both attendance and revenue since it launched in 2016. The 2018 edition, hosted at ExCel London from 20-23 September continued this growth with an unchanged budget. The show featured more than 120 companies showcasing the latest innovations, including Shell, BP and BT, while the show focused on delivering an exceptional customer experience. This included an improved front of house process, added features such as a pop-up planetarium and a VR roller coaster experience and additional rest areas.. Event volunteers had STEM (science, technology, engineering and mathematics) backgrounds, offering visitors the chance to have their questions answered.
The speaker line up was themed around inspiration, showcasing the achievements of women and men in science, with topics that would appeal to both a younger and older audience. For the first time in the show’s history, content, including talks and performances, were filmed and broadcast on the New Scientist video channel for readers, helping to further develop brand awareness.
Targets set were exceeded and the event also attracted a big uplift in terms of attracting a larger number of families, with 41% coming in a ‘family’ capacity, while the event continues to ensure that science and technology are no longer seen as niche subjects.
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New Scientist Live has firmly established itself as the greatest science festival from delivering outstanding, first-class content from world-class scientists, celebrities and inventors, to creating wondrous, engaging and interactive features to bring science to life for 40,000 attendees. One of NSL’s key objectives is to inspire the next generation into STEM and ensure greater diversity amongst our future scientists, engineers and technologists, with a focus on engaging young women and individuals from BAME backgrounds. We wanted to bring science to life for the customer in every way possible and all activities on site were focused on delivering an exceptional customer experience.