PinkNews Snapchat Channel Launch



In 2018, PinkNews was chosen as Snapchat's first and only LGBT+ publisher to join Snapchat Discover. After months of building our look-and-feel on the platform, reimagining our content for a totally new medium and audience, we launched in June 2018. Our channel became an instant success, reaching millions of new users, and transforming our product mix and the way we think about PinkNews' place in the media landscape. It has resulted in incredible media coverage and speaking engagements, as well as driving significant revenue which has allowed the business to grow and scale our Snapchat offering.

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