Round & About Magazine
Round & About Publications
Round & About magazine is a free regional publication, producing 26 editions that reach more than 560,000 homes across nine counties.
The commercial team, made up of nine members of staff, all contribute to the monthly sales, with a series of goals. These focus on providing customer service to existing clients and maintaining its 90%, month-on-month repeat business levels, sourcing new business and extending the brand across nine counties.
The team also interact with new and existing customers to decide on the launch of future area magazines that complement the current circulation and which allow for continued growth and the development of new revenue streams.
The company sees itself at the forefront of strong, regional print advertising, bucking the national trend, but it has also invested in a new website and developed its social media platforms for increased interaction with its readers and advertisers, seeing the website complementing print, not taking over. Round & About has developed its own information sheets, highlighting statistical data for print versus digital and the impact the ‘traditional mediums’ still have in brand awareness, trust and ROI.
As a regional publisher based in Oxfordshire, recruiting sales people is a challenge and one the company tackles with extensive in-house training. Throughout 2018, against a background of uncertainty in light of Brexit, the publication maintained a steady increase, year on year, in like for like sales, with revenues also growing.
Over our 25 year history we have lead the way in regional community magazine publishing. In an industry sector that has grown enormously over that time, we have grown from 1 magazine in 1994 to 26 unique editions in 2019. Our distribution, now over 560,000 copies a month, has never decreased and revenues have only increased. Testament that print is not dead and if done well, as we believe we do, it can be successful and cherished by our readers and advertisers alike. Every year we aim to expand and enhance our offering and we feel that our transparent approach finds a welcome place in the towns and communities we reach. We always evolve, aiming to keep the magazine relevant and exciting and by making the community news and events the heartbeat of our content. As a product we bring together communities, in a world where people are engaging less with their neighbours. Hopefully you will see from some of our testimonials how successful that has been. To be rewarded in this category would be a seal of approval from our industry, who understand the role of the regional, community magazine, in a time where many towns and villages don’t have an outlet for their voice.