Subscriptions Marketing Team

Immediate Media

 

In a challenging environment, this team has successfully maintained a file of almost 1 million subscribers whilst pushing price, revenue and yields against a flat CPA bucking the trends of the market. This has been achieved through a collaborative approach and working with key stakeholders across the business ensuring that all subscription opportunities have been explored and developed in line with our overall publishing strategy for the 38 brands.

The teams desire to drive continual improvement and evolution is demonstrated throughout their activities. From large scale strategic developments of launching membership proposals, to continually refining their ecommerce site; optimizing existing channels to developing and growing new routes to market, whilst ensuring a customer centric approach.

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