The Economist

It is not news to anyone that the publishing industry has faced unprecedented disruption in recent years. The Economist has not reacted to this trend, but rather has proactively changed the way it does business to succeed in the new publishing market. In 2018 the newspaper reaped the rewards of this hard work. By relentlessly focusing on the reader, whilst producing creative solutions for clients, we have seen our highest paid circulation and overall revenue since our inception. If there was an ideal year to reach this milestone, it was 2018 when we marked our 175th anniversary.

Our editorial team marked our 175th year by launching a new initiative called Open Future, a six-month programme of online and offline conversation and debate to remake the case for liberal values and policies in the 21st century in the face of growing populism and authoritarianism. The initiative was the latest iteration of the mission of our founder, James Wilson, when he launched The Economist in 1843: “to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.” We were overwhelmed by Open Future’s positive reaction from our audience. One follower said: “I would not expect any other news organisation to have the gumption to produce content like this.”

Through its bold, world-class editorial and successful reader-centric business strategy, The Economist is a top-contender for the British Media Awards’ 2018 International Media Brand of the Year.

Website Menu