The Hook for Currys PC World & Blue 449

The Hook Group


In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for British electrical retailer ‘Currys PC World’ (CPCW), who were looking to connect with 18- 35’s during the summer months. The campaign marked CPCW’s first ever social content partnership and centred on key brand ‘JBL’ through the promotion of four items from their product range. The campaign claimed the title of ‘Number 1 Branded Content Campaign in the world and contributed to a significant uplift in audio sales year on year.

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