Brand of the Year - Business Media
Brand of the Year - Consumer Media
Brand of the Year
This award will honour the most innovative and exciting international brand of the year, awarding bravery, editorial innovation and the most strategically sound, and forward thinking brand in the industry. Judges will award the brand which demonstrates clarity of strategy with demonstrable achievement against growth metrics, innovation in editorial output and commercial excellence. In this pandemic year, evidence of this international brand’s adaptability, ability to manage business challenges, resilience and support for the wider industry and society will be considered by the judges.
Required Information:
Brand, title or entry name
Parent company, if applicable, and partners or agencies involved
Please describe your company and the industry that you serve
Provide a brief history of the brand or title, and brief summary of growth metrics
Describe any challenges the team had to overcome
Explain the business model and it meets the needs of stakeholders and users
Describe why you should be the international brand of the year
Launch of the Year
Media owners constantly have to revise their product mix to keep users engaged and to keep up with the rapid pace of growth in the industry. This means different things to different organisations, but the goal remains - to keep ahead of the curve and deliver innovation for users and clients. This award recognises the best in launch during the eligibility period for submissions, January 2020 – December 2020, on any platform, in any format, whether standalone or as a complement to an existing product or product mix. The judges will make the award based on the commercial objective of the launch, progress made, quality, innovation, pushing the boundaries and evidence of results. In this pandemic year, evidence of how the launch team adapted and/or innovated to suit business conditions will also be considered by the judges.
Required Information:
Product or entry name
Partners or agencies involved
Please describe your company and the industry that you serve 4. Describe what the campaign or platform hoped to achieve 5. Describe any challenges the team had to overcome
Describe results, impact on business, and ROI