David Amodio

Digital and Creative Leader, Channel 4


David is responsible for growing Channel 4’s digital business as well as delivering 4Sales’ creative strategy.

David is responsible for delivering the commercial strategy for All 4, Channel 4’s digital estate. In 2015 David and his team launched Europe’s first programmatic broadcaster buying platform, Premium Video Exchange (PVX). PVX offers advertisers the opportunity to buy data targeted audiences across All 4 and 4Sales’ third party video publishers across mobile, dotcom and TV platforms. David is also responsible for All 4’s suite of interactive products which offer advertisers the ability to personalise campaigns and deliver other data led and creative formats.

David is also responsible for 4Sales creative strategy. In 2016 David and his team launched PL4Y, a creative approach, which works with brands to deliver braver ideas on TV through a collaborative, workshop approach.

David was previously an Agency Principal at Channel 4, where he was responsible for an integrated sales team working with agencies and clients across their trading, partnership and digital needs.

Before Channel 4, David worked at Haymarket Media Group where he ran the sales teams for Campaign and Mediaweek.

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