Mimi Turner

Brand Strategist, Mimi Turner Associates


Mimi Turner is Founder of brand strategy consultancy Mimi Turner Associates, helping content businesses redefine their brand function in a mobile and social world. MTA helps businesses establish their point of view and use that to define strategy, product and culture.

A former head of strategy for VICE. Mimi is the marketing director who established the Lad Bible as a respected youth media platform and tripled the growth of the business in two years. She spent three years working for Richard Desmond as Group Director of Communications and Public Affairs and Marketing Director of the Health Lottery after over a decade in journalism with the Hollywood Reporter and Sunday Times.

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