Nelly Gocheva

Global Editorial Director, T Brand Studio, The New York Times

 

As the global head of editorial for T Brand Studio, The New York Times's in-house creative agency, Nelly oversees multimedia content and brand marketing partnerships across EMEA and APAC.

She joined the NYT from Monocle where she set up and led the Toronto Bureau and was instrumental in the launch of the Monocle 24 podcast offering and the book publishing arm of the business.

Brands and organizations she's worked with on brand partnerships and content strategies include Nike, Airbnb, UBS, Credit Suisse, LVMH, Cartier, Samsung, Philips, Bosch, Hyundai, BMW, Turkish Airlines, Korean Air, the City of Rio de Janeiro.

Nelly is also a guest lecturer at The University of Toronto, The Cardiff School of Journalism and London City University.

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