Roslyn Shaw is the Founder and Managing Director of Alpha Grid, which is now majority-owned by the Financial Times (‘FT’). She is also the Executive Creative Director of the FT’s branded content offering. Roslyn has more than 25 years of media experience. She began her career as a Broadcasting Policy Adviser to the New Zealand government before moving to BBC World Service to work as a Business News Producer/Presenter. From there she served in various television news roles in her native home, New Zealand. At age 25 she was Producer of its highest-rated current affairs programme and within this capacity she produced two live prime ministerial debates. Upon moving to Europe in 1999, she began specialising in sponsored programming for various production houses including TWI and APTN. In 2006, CNBC hired Roslyn to establish and lead its branded content studio, which she continued managing on an international basis until she launched Alpha Grid in 2012. Roslyn is on the advisory board of the Branded Content Marketing Association.